Madame Tussauds - London

The Leisure and Tourism teaching resource provides a comprehensive package which allows students to get the most out of their visits. This is an exciting resource to support the Leisure and Tourism curriculum for Key Stage 4 and 5.

This resource focuses on:

An introduction to leisure and tourism

• What is leisure?
• The leisure industry (key components)
• Factors influencing how leisure time is spent
• Market segmentation in action
• SWOT analysis for Madame Tussauds

Marketing and sales

• What is the marketing mix?
• Exploring the marketing mix for Madame Tussauds
• Understanding the costs of running a business
• Making a profit

Customer service

• What is customer service?
• Customer satisfaction
• Customer service in action
• Devising customer service questionnaires

This resource is available free of charge and contains pre/post visit exercises that develops Madame Tussauds as a case study as a leading London tourist attraction.

1. Leisure and Tourism Pack for Teachers
2. Leisure and Tourism Pack for Pupils