Madame Tussauds - London

Lady Gaga unveiled


Weeks of speculation about the new Lady Gaga figure at Madame Tussauds London ended at 9.00am GMT when we dramatically unveiled the international superstar wearing a show-stopping Philip Treacy telephone hat.

In the most ambitious figure launch in Madame Tussauds history, London today joins seven other attractions (New York, Las Vegas, Hollywood, Amsterdam, Berlin, Shanghai and Hong Kong) around the world revealing new Lady Gaga figures. Each attraction has depicted the fashion icon in a totally different style and details about which city is getting which outfit were kept a closely guarded secret until the moment they were revealed. We kept the suspense going until the last second, teasing a specially invited audience of fans with projections of the eight possible styles before finally revealing the head turning telephone style figure.

The figure is featured standing centre stage in the interactive Music Zone. She wears the gigantic Philip Treacy telephone hat she sported on Friday Night with Jonathan Ross in March 2010, recreated especially for us by the world famous milliner. The unique headpiece is teamed with the custom-made Giorgio Armani Privé midnight blue outfit, featuring a double-breasted jacket with wide lapels, pagoda-style shoulders, flared trousers and towering heels.

The first of Gaga’s “little monsters” to see the figure today were delighted by the outfit choice. Melissa Ducheny and Lila Lupentin, London based students from the US were extremely excited to see the figure revealed. “I hoped it would be the telephone outfit,” said Melissa. “The pose is classic, iconic Gaga and totally lived up to expectations” added Lila.

“The demand to include Lady Gaga has been overwhelming and we are more than happy to oblige,” commented our General Manager, Edward Fuller. “It’s been quite a challenge to keep details of eight figure launches top secret but the fans certainly seem to have enjoyed the intrigue. We are delighted to have been able to work with Philip Treacy to ensure the look is spot on and look forward to seeing the other styles at our sister attractions as they go public across the day.”

As well as stepping up on stage with their heroine, you will be able to indulge in some additional interactive Gaga fun, posing alongside the figure in an array of outlandish Gaga style accessories, from the obligatory big shades to wigs.


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