Madame Tussauds - London

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Terms of use


This web site is owned and run by Madame Tussauds, a division of Merlin Attractions Operations Limited. Madame Tussauds respects your privacy and will continue to do so in the on-line world.

Booking your Madame Tussauds tickets online is quick, easy, convenient and safe. Madame Tussauds makes every effort to maintain customer confidentiality when securing an online payment. This includes ensuring the security of your credit card details and other personal information. All of your personal information is encrypted as it travels over the Internet.

How we collect data about you and your use of this web site

You are in control of what information we collect about you. By submitting your information you consent to the use of that information as set out in this policy. However, if you choose not to share your information some areas of the web site may not be accessible or useable. We may ask you for information about yourself when you purchase tickets or other products or services, when you enter competitions or register for promotions or when you request brochures or other information. We may also invite you to complete surveys or provide us with feedback. We and our appointed advertising company also collect anonymous information about your use of the web site from cookies and by the use of pixel tags. We may match information gathered from these sources with any information you have given us about yourself for the purposes explained in this policy. Cookies are small data files which are sent to your browser and pixel tags are used to read such cookies. Most browsers automatically accept cookies but you can both delete existing cookies from your browser and, by editing your browser options, choose not to receive cookies in future.

Newsletter Sign-Up Draw T&C's

This is an on-going free prize draw to new subscribers of the Madame Tussauds London online newsletter. Entry excludes employees of Merlin Entertainments Group or anyone professionally connected with the administration of the draw. If you are under 16, please check with your parent or guardian before signing up to receive more information. The prize is four individual tickets to be redeemed at Madame Tussauds London only. The closing date for entries is the last day of every month. The winner will be notified within 28 days and will be contacted by email to the address supplied at the time of registration. Madame Tussauds London will select a monthly prize winner from all valid entries received after the closing date. The judges’ decision is final and no correspondence will be entered into regarding the decision. The prize must be accepted as a whole and no alternative full-cash or other prize is available, in whole or in part, except that in the event of circumstances outside of its control the promoter reserves the right to substitute a similar alternative of equal or greater value. Unless otherwise agreed in writing by the promoter, the prize will only be available to the winner and cannot be sold. The promoter reserves the right to amend, alter or withdraw the promotion as necessary due to exceptional circumstances outside its reasonable control. Participants are required to supply complete and accurate details. In the case of incomplete or incorrect details being provided, or the Promoter being unable to contact the winner within 28 days, the promoter reserves the right to award the prize to a reserve selected at the same time as the original. By entering this competition you agree to your name and entry details being used in any required publicity material. By entering the prize draw, entrants will be deemed to have accepted and be bound by these terms and conditions. By entering this prize draw your contact details will be added to the Madame Tussauds London mailing list for marketing purposes.

Administration and other non-marketing use

We will use the information you enter at the site for administration purposes and any other purposes made clear in the data entry forms themselves, in any relevant terms or conditions and on any pages or emails which link to such forms. If you book a ticket from us we may use your personal data for the purposes explained below under the heading "Direct Marketing".

Certain cookies sent to your browser will help us to save you time. For example, if you're halfway through a booking our cookies will allow you to browse other areas of the website and then return to your booking.

Direct Marketing

The data you give us about yourself, will enable us to give you updates other than through our web site, using the contact details you provide, on promotions and services we think may interest you or to involve you in market research. To improve our picture of your interests we may link the data you give us with any data we have gathered (via cookies) about your use of the site. In some cases we may also wish to share your data with other selected companies so that they can update you on promotions and services they think may be of interest to you. Whenever we ask you for information about yourself you may, by ticking the relevant box, opt out of receiving these marketing communications. In addition, whenever you are contacted by email you will be told how to opt out of being updated by email in the future.

Who your data may be disclosed to

Disclosure of your data to others may be necessary to ensure the smooth provision to you of the products, services and information you request. Your booking data may be disclosed to the other entities described above under the heading "Direct Marketing". We may also disclose the data that we hold about you to selected third parties to enable them to update you on promotions and services, as described above. If at any time you opt out of being updated we will cease all such future disclosure of data.

What countries your data may pass through

We want our customers to benefit from Madame Tussauds' international connections. Accordingly, in operating this site, as outlined in this privacy policy, we may send data about site visitors through or to other countries, both inside and outside Europe. Owing to the global nature of the Internet infrastructure, the information that you provide may also be transferred in transit to other countries, both inside and outside Europe. However, we have taken the steps outlined above to maintain the security of your information.

Links to other websites

We use links to improve your experience of our web site. We will always seek to make these links clear, so that you know you have left our web site. However, please be aware that these web sites are owned and run by other companies and organisations and we cannot accept responsibility for any information you choose to divulge to a linked web site.

Statistical Data

We try to ensure that our web site offers visitors exactly what they are looking for - to help us achieve this goal we may analyse anonymous data collected by cookies about how visitors use the web site. Such data also helps us to measure the success of our advertising campaigns. We may also collect Internet Protocol addresses to help diagnose problems with our servers and for system administration, but we don't link these addresses to any person's name or identity.

Facebook ticket app

The Madame Tussauds London Facebook app for promoting tickets which can be found on the Madame Tussauds London Facebook page (www.facebook.com/officialmadametussaudslondon) does not capture or use any user data.

Changes to this policy

Because we are constantly improving our sites there may be developments in how we use your data - all such developments will be promptly notified to you in this policy. Your continued use of our web site will signify that you agree to any such changes.