This website is managed by The Sydney Aquarium Company Pty Ltd, part of the Merlin Entertainments Group, which operates the attraction Madame Tussauds Sydney. Merlin Entertainments and its subsidiaries are committed to protecting the privacy of visitors to this website and mailing list subscribers.
Booking your Madame Tussauds tickets online is quick, easy, convenient and safe. Madame Tussauds makes every effort to maintain customer confidentiality when securing an online payment. This includes ensuring the security of your credit card details and other personal information. All of your personal information is encrypted as it travels over the Internet.
You are in control of what information we collect about you. By submitting your information you consent to the use of that information as set out in this policy. However, if you choose not to share your information some areas of the web site may not be accessible or useable. We may ask you for information about yourself when you purchase tickets or other products or services, when you enter competitions or register for promotions or when you request brochures or other information. We may also invite you to complete surveys or provide us with feedback. We and our appointed advertising company also collect anonymous information about your use of the web site from cookies and by the use of pixel tags. We may match information gathered from these sources with any information you have given us about yourself for the purposes explained in this policy. Cookies are small data files which are sent to your browser and pixel tags are used to read such cookies. Most browsers automatically accept cookies but you can both delete existing cookies from your browser and, by editing your browser options, choose not to receive cookies in future.
Administration and other non-marketing use
We will use the information you enter at the site for administration purposes and any other purposes made clear in the data entry forms themselves, in any relevant terms or conditions and on any pages or emails which link to such forms. If you book a ticket from us we may use your personal data for the purposes explained below under the heading "Direct Marketing".
Certain cookies sent to your browser will help us to save you time. For example, if you're halfway through a booking our cookies will allow you to browse other areas of the website and then return to your booking.
The data you give us about yourself, will enable us to give you updates other than through our web site, using the contact details you provide, on promotions and services we think may interest you or to involve you in market research. To improve our picture of your interests we may link the data you give us with any data we have gathered (via cookies) about your use of the site. In some cases we may also wish to share your data with other selected companies so that they can update you on promotions and services they think may be of interest to you. Whenever we ask you for information about yourself you may, by ticking the relevant box, opt out of receiving these marketing communications. In addition, whenever you are contacted by email you will be told how to opt out of being updated by email in the future.
Who your data may be disclosed to
Disclosure of your data to others may be necessary to ensure the smooth provision to you of the products, services and information you request. Your booking data may be disclosed to the other entities described above under the heading "Direct Marketing". We may also disclose the data that we hold about you to selected third parties to enable them to update you on promotions and services, as described above. If at any time you opt out of being updated we will cease all such future disclosure of data.
What countries your data may pass through
Links to other websites
We use links to improve your experience of our web site. We will always seek to make these links clear, so that you know you have left our web site. However, please be aware that these web sites are owned and run by other companies and organisations and we cannot accept responsibility for any information you choose to divulge to a linked web site.
We try to ensure that our web site offers visitors exactly what they are looking for - to help us achieve this goal we may analyse anonymous data collected by cookies about how visitors use the web site. Such data also helps us to measure the success of our advertising campaigns. We may also collect Internet Protocol addresses to help diagnose problems with our servers and for system administration, but we don't link these addresses to any person's name or identity.
Changes to this policy
Because we are constantly improving our sites there may be developments in how we use your data - all such developments will be promptly notified to you in this policy. Your continued use of our web site will signify that you agree to any such changes.
Terms and Conditions of Entry
1. All persons entering Madame Tussauds Sydney are admitted subject to the following
Attraction Regulations. Any person who does not comply with these Regulations may
be removed from the Attraction by either Madame Tussauds Sydney Security Personnel/Staff
or Police Officers. This without prejudice to any claim that the Attraction may have
against such a person or persons arising out of their actions. Whilst inside the
Attraction, all visitors must comply with any instructions given to them by Security,
Attraction Personnel or Police Officers.
2. Madame Tussauds Sydney reserves the right, in its absolute discretion, to refuse admission
to the Attraction, ban from entry to the Attraction or remove from the Attraction any
• 2.1 Has been convicted of a criminal offence, which, in the opinion of Madame Tussauds Sydney, is likely to affect the enjoyment of other visitors;
• 2.2 Has behaved in the Attraction in a manner, which, in the opinion of
Madame Tussauds Sydney, has, or is likely to affect the enjoyment of other visitors
• 2.3 Uses threatening, abusive or insulting words or behaviour or in any way
provokes or behaves in a manner, which may provoke a breach of the peace.
• 2.4 Does not follow the written or verbal safety instructions or behaves in a
manner which may endanger the safety of the individual or other visitors in
3. All persons entering the Attraction must pay for admission or hold a valid
admission ticket that must be retained at all times and submitted for inspection if
required by Staff. Any person attempting to gain admission to the Attraction or being
found inside the Attraction without a valid admission ticket may be ejected from the
4. No child or children under the age of 15 will be admitted to the Attraction unless
they are accompanied by an adult who shall be 18 years or over and such child or
children whilst on site must remain under the control or supervision of an adult at all
5. No dogs except guide dogs or other pets of any kind shall be allowed in the
6. To prevent offensive weapons or dangerous articles from being taken into the
Attraction, visitors are admitted to the Attraction subject to a condition that, if requested to do so, they will allow themselves to be searched. It is prohibited to bring
into the Attraction any weapons, fireworks, smoke bombs, glass bottles or other
articles, which may cause injury. The throwing of any article, which could cause injury
or annoyance is strictly prohibited.
7. The consumption of intoxicating liquors is not permitted anywhere in the Attraction.
Accordingly, intoxicating liquor must not be taken into the Attraction and any persons
found possessing alcohol, or who appear to be under the influence of alcohol will be
refused admission or escorted from the Attraction.
8. Madame Tussauds Sydney will endeavour to ensure that as many exhibits as possible are
on display. We may, however, without prior notice and without refund or
compensation, change the operating hours of the Attraction, close the Attraction or
any part of it temporarily, restrict the number of persons having access to the
Attraction, and/or close any part of the Attraction or interactive programme for
9. Unnecessary noise (such as that from the use of radio sets and other electrical
equipment), or any behaviour likely to cause annoyance/disturbance to other visitors
and/or animals or confusion of any kind is not permitted in any part of the Attraction.
10. The climbing of or standing upon railings, barriers or structures is strictly
11. Only Madame Tussauds Sydney staff or appointed contractors (such as Magic Memories
photography) are permitted to sell or offer for sale any items to visitors within the
Attraction, including but not limited to tickets, gift shop items and food and
12. Madame Tussauds Sydney accepts no responsibility for any loss and/or damage however
arising (including that which might arise as a result of any breach of contract)
including any distress, inconvenience or anxiety caused to guests whilst in the
13. From time to time Madame Tussauds Sydney or other authorised parties carry out
photography and/or video recording in the Attraction, which may feature visitors. By
accepting these Regulations, you agree that Madame Tussauds Sydney or any authorised
party may use such images in perpetuity in any promotional, advertising or publicity
material in any format whatsoever. You further agree that copyright in these materials
rests with Madame Tussauds Sydney or such authorised party (as the case may be).
14. Smoking is strictly prohibited anywhere in Madame Tussauds Sydney.
15. The wearing of clothing, which in the opinion of Madame Tussauds Sydney, is offensive to
other visitors is not permitted. Footwear and shirts must be worn at all times.
These Regulations are for the benefit of all our visitors and will be strictly enforced.
Ticket Purchase Terms and Conditions
Please note: Tickets purchased online for Madame Tussauds Sydney will appear on your bank or credit card statement as the Sydney Aquarium Company Pty Ltd.
All tickets purchased online require the Visitor to produce the ‘Print at Home’ Ticket on arrival at the attraction. The ‘Print at Home’ ticket/s will be emailed to the email address nominated by the Visitor at time of purchase upon successful completion of the transaction.
Guests are admitted to the Attraction subject to the Attraction regulations which are displayed at the main entrance, a copy of which is available on request.
Admission tickets are non-transferable, non-exchangeable, non-refundable and void if altered. They are not valid for special events that require a separate admission charge. All persons entering the Attraction must have a valid entrance ticket which must be retained during your visit. As the tickets are non-transferable, accordingly they may not be sold or passed to any third party.
The visitor attraction known as Madame Tussauds Sydney and situated at Aquarium Pier (next to Sydney Aquarium, Darling Harbour, Sydney (“the Attraction”) is owned by the Merlin Attractions Operations Limited (Merlin). All ticket holders to the Attraction are subject to the following Terms and Conditions and by acquiring one or more tickets to The Attraction (“Ticket” or “Tickets”) you confirm to Merlin that you accept these terms and conditions of use. Ticket holders are referred to in these Terms and Conditions as “Visitors”.
1.1 One Ticket purchased entitles one person entry to the Attraction on a single occasion. Once Visitors have left the Attraction, they will need to purchase an additional Ticket to re-enter the Attraction
1.2 All persons entering the Attraction must hold a valid Ticket that must be retained at all times and submitted for inspection if required by any member of staff. Failure to produce a valid Ticket on request may result in removal from the Attraction
1.3 Group Tickets for parties of 10 or more may be available at discounted rates (“Group Tickets”). Please see the Groups section of the Attraction website for details
1.4 Where Ticket prices vary according to age, the following provisions apply:
1.4.1 A person of 16 years or older is classed as an adult;
1.4.2 A person aged 4 to 15 years is classed as a child; and
1.4.3 For children aged 3 years and under, no admission fee will be charged
1.5 Concession Tickets apply to the following groups:
1.5.1 Students, upon production of a valid Australian Student Concession Card
1.5.2 Seniors upon presentation of ID to verify their age as over 65
1.5.3 Carers Card holders, upon presentation of a valid Carers Card
1.6 Disabled rates are as follows:
1.6.1 Adult: $12
1.6.2 Children: $9
Note: One Companion Card Holder can enter free of charge with each disabled person.
1.7 The price of Tickets may vary from time to time and the prices advertised are not guaranteed
1.8 Once acquired, whether by purchase or on a complimentary basis, Tickets are non-refundable, non-transferable and void if altered and Tickets that Merlin reasonably suspects have been transferred or altered will not be honoured. If lost, Tickets will not be replaced.
1.9 Tickets will include entry to most, but not all, areas of the Attraction. Subject to availability and at Merlin’s discretion, Visitors may be able to purchase additional tickets to obtain access to all areas of the Attraction
1.10 From time to time, Merlin may issue Tickets under special promotions (“Promotional Tickets”) but Promotional Tickets will be available subject to availability and subject to any terms and conditions affecting the particular promotion
2. Pre-booked Tickets
2.1 Pre-booked Tickets purchased via the website (including Priority Access Tickets (as defined below)) should be produced by the Visitor on arrival for inspection and will be scanned to check validity.
2.2 Pre booked Tickets may not be used in conjunction with any voucher, promotion or special offer
3. Priority Access Tickets
3.1 Where available, Visitors will be able to purchase Tickets entitling them to gain entry to the Attraction in priority to holders of standard Tickets (“Priority Access Tickets”). This does not ensure guaranteed entry and queuing may be needed in line with the capacity of the attraction.
3.2 Priority Access Tickets will entitle the Visitor to gain priority access as described at 3.1 during a specified time slot (“the Allocated Entry Time”)
3.4 Visitors who miss the Allocated Entry Time are not guaranteed to receive priority access and will need to approach the ticket desk for assistance
3.5 Once purchased, Priority Access Tickets may not be transferred, assigned or re-sold to any third party
4. Time Specific Tickets
4.1 Time Specific Tickets entitle the Visitor to access within the timeslot specified when booking (e.g. after 5pm) if applicable
4.2 Visitors who miss the Allocated Entry Time are not guaranteed entry and will need to approach the ticket desk for assistance