2000: Madame Tussauds introduces timed entry for visitors who prefer to book in advance
2001: A new area ‘Premiere Night’ opens showcasing Hollywood’s hottest celebrities. The attraction also removes the ropes and poles surrounding figures – allowing guests to fully interact with the great and good.
2002: The first of a series of special temporary attractions opens. Goal! gives guests the chance to relive the moment England qualified for the 2002 World Cup finals. The infamous Marylebone Road queue disappears with the opening of a new ‘pre show’ area where guests are entertained in comfort whilst waiting to purchase tickets.
2003: Madame Tussauds unveils new ‘Blush’ area, taking guests behind the usually closed doors of an A-list party
2004: The ‘Journey To Infinity’ show opens At The London Planetarium.
2005: Reality TV phenomenon Big Brother comes to Madame Tussauds, offering guests a chance to sit in the fabled Diary Room and meet presenter Davina McCall.
2006: Prince Harry is unveiled as part of Madame Tussauds’ popular royal attraction, and Johnny Depp, in character as Capt’n Jack Sparrow, arrives in a new Pirates Of The Caribbean experience. The London Planetarium closes, paving the way for an exciting new cinematic show created by Aardman Animations.
2007: Madame Tussauds introduces supermodel Kate Moss. Other A-listers to arrive include Justin Timberlake, Nicole Kidman, Leonardo DiCaprio and a fourth version of Kylie Minogue. World Stage relaunches following an extensive, £1m refurbishment – guests can enjoy brand new, fully interactive Sports, Royal, Culture, Music and Political Zones. A special History Zone also opens, sharing some of the secrets behind figure-making with visitors and highlighting Madame Tussauds world famous 200-year heritage. Madame Tussauds wins the Bronze Award at Visit London's Awards for Marketing/PR Campaign of the Year.
2008: The first figure to be launched is Bollywood superstar, Salman Khan, followed by Hollywoods favourite girls, Drew Barrymore and Cameron Diaz. Two European political heavyweights in the fom of Angela Merkel and Nicolas Sarkozy whilst Gordon Brown, the British Prime Minister, is voted out of the attraction by the public. Jim Carey is launched with a fully interactive set.