Merlin Entertainments | Madame Tussauds New York

Merlin Entertainments

Merlin Entertainments Group is the leading name in location based, branded family entertainment. Now Europe/UK’s No 1 and the world’s number two visitor attraction operator, it aims to deliver unique, memorable and rewarding experiences to its 54 million visitors worldwide (2012), through its iconic global and local brands, and the commitment and passion of its managers and employees. Merlin has 98 attractions and 8 hotels and 3 holiday villages, in 22 countries, across 4 continents – and employs over 21,000 staff.

Learn more about Merlin at

The Facts!

#2 visitor attraction operator in the world

#1 visitor attraction business in Europe with the #2 & #3 attraction brands – SEA LIFE and LEGOLAND. The Group also operates the leading attractions in many of its key local markets

#1 visitor attraction operator in UK with 22 attractions

Strong senior management team – with proven experience in the sector, and day to day influence in the business - led by CEO Nick Varney, supported by CFO Andrew Carr, and Non-Exec Chairman John Sunderland

Operational management of the attractions is split into three operating groups:

Midway Attractions – MD, Glenn Earlam
LEGOLAND Parks – MD John Jakobsen
Resort Theme Parks - MD, Nick Mackenzie

These Operating Groups are supported by ‘Merlin Magic Making’ the creative and development Group - responsible for site search (finding the magic); creative production – wax figures/theming/LEGOLAND models/marine displays etc (producing the magic); project development (delivering the magic); and creative services/new brand opportunities (creating the magic) – under the guidance of Chief Development Officer, Mark Fisher