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Blackpool Tourism Ltd Launches New Annual Pass with Limited-Time Introductory Offer

27th Nov 2025

Blackpool Tourism Ltd is proud to introduce the Blackpool Tourism Annual Pass, a brand-new one-stop ticket that gives visitors unlimited access to seven of the resort’s most iconic attractions.

For just £149 a year, pass holders can enjoy unlimited entry to:

•    The Blackpool Tower attractions - The Blackpool Tower Ballroom, The Blackpool Tower Circus,  Blackpool Tower Dungeon and Tower Top Experience. 
•    Sandcastle Waterpark
•    Madame Tussauds Blackpool
•    Showtown Blackpool

To celebrate the launch, Blackpool Tourism Ltd is offering a special limited-time promotion for Black Friday: from 28 November to 1 December, the Annual Pass will be available for only £99.

Kate Shane MBE, Managing Director of Blackpool Tourism Ltd, said: "We are thrilled to launch the Blackpool Tourism Annual Pass. 

"We’re often asked about a season pass, so we’ve introduced one that offers unlimited access to seven incredible attractions. We’re confident it will be a hit with both residents and visitors alike.

“It is a fantastic opportunity to enjoy unlimited access to our world-class attractions at incredible value. Blackpool has something for everyone, and this pass makes it easier than ever to experience it all."

Passholders will also be entitled to 20% off retail purchases in all attractions excluding Showtown. 

The Blackpool Tourism Annual Pass will replace the existing annual Blackpool Tower Ballroom and Sandcastle Waterpark passes which were individually priced at £99 each. 

Passes are now on sale via attraction websites. Terms and conditions apply.