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Country pop sensation Taylor Swift officially joins

Country pop sensation Taylor Swift officially joins

Tuesday, March 8, 2016

"Social Media Sweetheart” to brighten up Music Icons Zone 
Imminently launched all-new DIVAS themed area to spotlight four legendary female singers

Home to over 100 wax figures sculpted in the likeness of celebrities from around the world and close on the heels of welcoming the ever-popular Korean celebrity Lee Jong-suk in January, Madame Tussauds Hong Kong today welcomed another member to its star-studded Music Icons Zone – Taylor Swift, country pop sensation who has taken the world by storm. A showcase of the music industry’s movers and shakers, the Music Icons Zone will soon unveil its brand-new DIVAS themed area, which will invite visitors to meet four legendary exhibited against refreshed backdrops. This new themed area will complete the makeover to part of the Music Icons Zone. More wax figures and amazing activities will be launched later this year to present even more interactive experiences and opportunities for visitors to come face-to-face with their favourite celebrities!

As one of the world’s most popular and successful “post-80s” singer-songwriters, Swift has made history at the 58th Grammy Awards as she became the first female singer to receive the Album of the Year award twice. She also skyrocketed to fame in Asia and Hong Kong in recent years, and her social media fame has even earned her the nickname “Social Media Sweetheart”. Many Madame Tussauds visitors have expressed their wish to interact with this young singer.

Swift first entered the music industry when she was 14 years old. Fuelled by her creative talent and hard work, she successfully launched her debut album in 2006. Her distinct country pop musical style quickly captured the hearts of many and also brought her numerous accolades, including 10 Grammy Awards, 22 Billboard Music Awards and 11 Country Music Association Awards, just to name a few.

Now a red-hot country pop sensation, Swift has once remarked that music has always been her emotional safe haven. It is for this very reason that she has long supported the development of the music industry and advocated artists’ rights. In 2014, Swift took action to emphasise that music streaming service providers should provide royalties to songwriters. This move caused a stir and eventually improved some music service providers’ attitude towards songwriters. Swift is also highly active on social media, and true to her sociable and down-to-earth persona, often interacts with fans and shares snapshots of her celebrity friendships in this space.

Presenting Swift in the most dazzling and energetic fashion possible, the extremely lifelike wax figure was created with reference to the aquamarine blue outfit worn by her in a television show. With one hand on the acoustic guitar, Swift’s identity as a singer-songwriter couldn’t be more apparent. The addition of this young singer, who is recognised not only for her talent but also her positive attitude, promises to boost the star power of Madame Tussauds Hong Kong.


All-new DIVAS themed area to be unveiled

In an effort to elevate the visitor’s interactive experience, Madame Tussauds Hong Kong is giving part of the Music Icons Zone a makeover to create the brand-new DIVAS themed area, a refreshing showcase of four legendary female singers including the revered queen of music Madonna; iconic singer and fashion queen Lady Gaga; pop sensation G.E.M.; and country pop sensation Taylor Swift. With glamorous backdrops and special lighting, the dramatic sets will invite visitors to view the four divas from unique perspectives.