“Fashion Zone” Dazzling Debuts
Stunning at Madame Tussauds Hong Kong
Hong Kong (July 1, 2017) The brand-new Fashion Zone officially debuts on 1st July, 2017. The new Fashion Zone embodies celebrities, fashion, trendy and technology with Hong Kong cultures and elements, turning visitors become the protagonist on this fashion journey and introducing an exclusive multisensory experience for visitors at The Peak.
Collaborate with Fashion Magazine to Shoot the Classic Cover
Designed by Lucy Cant, the Lead Designer at Studio Cassells, the new Fashion Zone consisted of three themed areas which are Backstage Studio, Billboard Superstar and Runway. To enhance the guest experience, Madame Tussauds Hong Kong unprecedented cooperates with ELLE Hong Kong. Staircase between two zones is decorated with ELLE covers which visitors could instantly feel the fashion atmosphere and immerse themselves in the fashion experience.
Step into the zone, visitors get ready to start the star-studded fashion journey with Kendall Jenner, American supermodel and learn to be a “Social Media Queen” from her. Next to it is the photoshoot studio, inspired by Bird Garden in Mongkok, visitors will see numerous bird cages and a larger-than-life glass frame of ELLE cover for visitors. Grab the chance and become the cover star with Victoria Beckham!
Become the Queen of Advertising and Fashion Icon
Set against the stunning backdrop of Central where a hub of luxury flagship stores and Hong Kong’s dramatic skyline, visitors can take photo inside the tramcar with Fan Bing Bing and Johnny Depp and become the models of Madame Tussauds Hong Kong’s new tramcar body advertisement. Visitors are invited to model the latest fashion ad campaign against the backdrop of Victoria Harbour with Li Bing Bing and become the coolest brand ambassador.
The last stop of the star-studded fashion journey is to become the supermodel on the fashion show runway. The runway’s design draws from the Nathan Road’s iconic neon signs; visitors are able to walk the catwalk with Robert Pattinson. The new zone also features AR (Augmented Reality) technology. Don’t forget to “strut their stuff' and take these memories home with you. Visitors can also sit at the front row of the fashion show with Sandra Ng to enjoy a one in a lifetime experience.
Ms. Jenny You, Madame Tussauds Hong Kong General Manager, said “The new Fashion Zone not only focuses on fashion element and visual enjoyment, it also features interactive technology. Visitors to Madame Tussauds Hong Kong not only get close to the celebrities but also enjoy a unique immersive scenario-based experience. Building upon the successful opening of the new Animated World in April, Fashion Zone further strengthening Madame Tussauds Hong Kong as a must-visit attraction regardless of age or cultural backgrounds.”
Grand Opening Ceremony in mid-July
Madame Tussauds Hong Kong announces the grand unveiling ceremony of Fashion Zone will be held on July 10. Red-hot actor Mr. Huang Zitao will visit Fashion Zone and prepare a surprise performance to media.
Visitors can strike a pose with celebrity’s figure and become the cover model of the fashion magazine!
Visitors can become the models of Madame Tussauds Hong Kong’s new advertisement.