Madame Tussauds DC Introduces New Augmented Reality Technology Bringing New Life to the Star-studded Experience

Guests Interact with Legendary Celebrities and Famous Figures on an Explorative 360-Degree Immersive Adventure

 

Washington, D.C. (October 9, 2019) - Madame Tussauds DC is launching a new, fully immersive experience using wearable Augmented Reality (AR), making the attraction one of the first in the US to place AR on smartglasses at the center of their visitor experience. Through the pioneering magic of the immersive technology, the Alive in AR Augmented Reality Experience invites guests to hop between eras and relive moments with celebrities throughout time. The experience offers an all-access pass to getting up close and personal with influential leaders and culture icons of the past and present.

 

“Every day, Madame Tussauds DC connects visitors with the past and present, bringing history and pop culture icons to life,” said Therese Alvich, general manager for Madame Tussauds Washington, D.C. “These highly interactive augmented reality glasses bring the attraction to life right in front of our visitor’s eyes. We love that they feel like they are a part of history, complete with the sights and sounds of a memorable moment.”

 

“People come to Washington, D.C. in search of a direct and dynamic connection to our Nation's past. This AR experience will make history and culture real and engaging, which is why we are so excited about this partnership,” said ARtGlass founder and CEO Greg Werkheiser. “While some attractions have experimented with AR on handheld smartphones, Madame Tussauds DC is embracing the more immersive and hands-free smartglass technology.”

 

This unique AR experience brings life to some of the most pivotal moments in US history allowing guests to do everything from suiting up to go into space and relive the moon landing with Buzz Aldrin and Neil Armstrong to experiencing the energy from the crowd on the National Mall as Dr. Martin Luther King, Jr. gave his “I Have a Dream” speech. Guests will step inside monumental moments that shaped our history as modern technology brings new life to the past.

 

ARtGlass, the company that has pioneered the pairing of augmented reality and smartglass technology with museum and historic tourism, is taking the Madame Tussauds DC experience to the next level. Using audio and visual effects, including 3D images, 360° video, holograms, games, and soundscapes that place visitors at the center of celebrities, pop culture, and key historical moments, the guest experience at Madame Tussauds DC is transformed.

 

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About Madame Tussauds DC

Famous for its President's Gallery, the only place in the world where visitors can “meet” figures of all past U.S. presidents, visitors to Madame Tussauds Washington, D.C. can also get up close to the world's most recognized personalities, including: Zac Efron, Angelina Jolie, Brad Pitt, Taylor Swift, Miley Cyrus, Rihanna, Jimmy Fallon, Oprah Winfrey, Babe Ruth and more. To learn more, visit www.madametussaudsdc.com


About ARtGlass

Headquartered in Richmond, Virginia, with offices in Milan, Italy, ARtGlass is the world's first company to bring wearable AR at scale to mainstream tourism at arts and cultural institutions. More than a million visitors have enjoyed ARtGlass tours at iconic sites such as ancient Pompeii, George Washington’s Mount Vernon, and Pisa Tower Square. To learn more, visit artglassgroup.com.