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Annual Pass Redemption

Please note, due to a change in management from 1st August 2025, existing Passholders who have purchased a Pass on or before 31st July 2025 will have access to the Blackpool Tower until 31st December 2025, excluding any applicable restricted or closed dates, and subject to membership fees being paid continuously during this time.

From 1st August 2025, new and renewing Merlin Annual Passholders and new Merlin Monthly Memberships will no longer have access to the Blackpool Tower included with their Pass

Thank you for purchasing an Annual Pass!

Get ready for more awesome experiences and epic adventures!

To redeem your Annual Pass and start planning your next epic adventure, simply follow the below steps or click the button below.

How To Redeem Your Pass

Choose the pass you purchased from the link below

Enter your unique code from your receipt

Fill in your details

Enjoy your year of fun!

You’ll receive your digital Annual Pass directly to your inbox

So you can begin to pre-book your tickets today.

If you are a Merlin Annual Passholder, simply head to the Passholder Pre-Book Hub and enter the bar code on your digital pass to pre-book your tickets.

We can’t wait to see you soon!

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