Privacy Policy

This web site is owned and run by Madame Tussauds, a division of Merlin Entertainment Group plc. 

Booking your Madame Tussauds tickets online is quick, easy, convenient and safe. Madame Tussauds makes every effort to maintain customer confidentiality when securing an online payment. This includes ensuring the security of your credit card details and other personal information. All of your personal information is encrypted as it travels over the Internet.

• How we collect data about you and your use of this web site

You are in control of what information we collect about you. By submitting your information you consent to the use of that information as set out in this policy. However, if you choose not to share your information some areas of the web site may not be accessible or useable. We may ask you for information about yourself when you purchase tickets or other products or services, when you enter competitions or register for promotions or when you request brochures or other information. We may also invite you to complete surveys or provide us with feedback. We and our appointed advertising company also collect anonymous information about your use of the web site from cookies and by the use of pixel tags. We may match information gathered from these sources with any information you have given us about yourself for the purposes explained in this policy. Cookies are small data files which are sent to your browser and pixel tags are used to read such cookies. Most browsers automatically accept cookies but you can both delete existing cookies from your browser and, by editing your browser options, choose not to receive cookies in future.

• What Cookies we use and why

Our website uses cookies to distinguish you from other users of our website. This helps us to provide
you with a good experience when you browse our website and also allows us to improve our site. A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer's hard drive.
We use the following cookies: 

-       Strictly necessary cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services.

-       Analytical/performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily. 

-       Functionality cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).

-       Targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies You block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site. 

Except for essential cookies, all cookies will expire after 30 days.

• Administration and other non-marketing use

We will use the information you enter at the site for administration purposes and any other purposes made clear in the data entry forms themselves, in any relevant terms or conditions and on any pages or emails which link to such forms. If you book a ticket from us we may use your personal data for the purposes explained below under the heading "Direct Marketing".

Certain cookies sent to your browser will help us to save you time. For example, if you're halfway through a booking our cookies will allow you to browse other areas of the website and then return to your booking.

• Direct marketing

The data you give us about yourself, will enable us to give you updates other than through our web site, using the contact details you provide, on promotions and services we think may interest you or to involve you in market research. To improve our picture of your interests we may link the data you give us with any data we have gathered (via cookies) about your use of the site. In some cases we may also wish to share your data with other selected companies so that they can update you on promotions and services they think may be of interest to you. Whenever we ask you for information about yourself you may, by ticking the relevant box, opt out of receiving these marketing communications. In addition, whenever you are contacted by email you will be told how to opt out of being updated by email in the future.

• Who your data may be disclosed to

Disclosure of your data to others may be necessary to ensure the smooth provision to you of the products, services and information you request. Your booking data may be disclosed to the other entities described above under the heading "Direct Marketing". We may also disclose the data that we hold about you to selected third parties to enable them to update you on promotions and services, as described above. If at any time you opt out of being updated we will cease all such future disclosure of data.

• What countries your data may pass through

We want our customers to benefit from Madame Tussauds' international connections. Accordingly, in operating this site, as outlined in this privacy policy, we may send data about site visitors through or to other countries, both inside and outside Europe. Owing to the global nature of the Internet infrastructure, the information that you provide may also be transferred in transit to other countries, both inside and outside Europe. However, we have taken the steps outlined above to maintain the security of your information.

• Links to other websites

We use links to improve your experience of our web site. We will always seek to make these links clear, so that you know you have left our web site. However, please be aware that these web sites are owned and run by other companies and organisations and we cannot accept responsibility for any information you choose to divulge to a linked web site.

• Statistical data

We try to ensure that our web site offers visitors exactly what they are looking for - to help us achieve this goal we may analyse anonymous data collected by cookies about how visitors use the web site. Such data also helps us to measure the success of our advertising campaigns. We may also collect Internet Protocol addresses to help diagnose problems with our servers and for system administration, but we don't link these addresses to any person's name or identity.

• Best Price Guarantee

Even though Madame Tussauds puts you right into the glamorous world of the rich and famous, we know you’re not all multi-millionaire movie stars (well not yet, anyway!). We’re committed to helping our visitors get the best value. Book your visit through www.madametussauds.com and we guarantee the lowest Madame Tussauds entrance tickets available online.

If you find the same ticket cheaper price online within 7 days of booking, let us know and we will match it and refund the difference! Plus there's no booking fee either, so there are no nasty surprises when it comes to purchasing.

This best price guarantee is subject to availability and times of date. The ticket must be the same in all respects including date, time of entry and admission priority. Excludes offers conditional on buying other products, group bookings, discounted membership schemes or promotional partner offers such as ‘Buy One Get One Free’. Due to currency variations we will not consider price comparisons between products purchased in different currencies.

• Changes to this policy

Because we are constantly improving our sites there may be developments in how we use your data - all such developments will be promptly notified to you in this policy. Your continued use of our web site will signify that you agree to any such changes.

Find our more about our Copyright policy.