ARE YOU READY FOR IT? Madame Tussauds Unveils 13 New Taylor Swift Figures in Historic Global Launch

In news that’s sure to make every Swiftie’s wildest dreams come true, global entertainment brand Madame Tussauds today unveils its biggest figure launch to date, creating not one, but 13 brand new Taylor Swift wax figures. The figures, launching in 13 cities across four continents, will make guests feel as if they’ve stepped on stage at Taylor Swift | The Eras Tour.  

This simultaneous multi-figure launch is the most ambitious in Madame Tussauds’ 250-year history, reflecting Taylor Swift’s standing as one of the most influential and enduring artists of the 21st century. The trailblazing star recently wrapped her record-breaking Taylor Swift | The Eras Tour – selling-out 149 dates across five continents – and now Madame Tussauds marks this legacy by immortalising iconic moments from the historic tour for fans around the world.

“Taylor Swift is a generational icon and a cultural powerhouse. Madame Tussauds has a centuries-old legacy of holding a mirror up to the world of fame, immortalizing the profiles that are making an imprint on the day’s culture. Taylor Swift’s influence spans music, fashion, film, activism and even the economy,” said Laura Sheard, Global Brand Director at Madame Tussauds. “The phenomenal success of her record-smashing tour is the perfect moment for Madame Tussauds to immortalize with 13 figures – Taylor’s lucky number – across four continents to ensure we’re reaching as many fans as possible. We just know they are going to love it as much as we do.”   

A team of more than 40 highly skilled Madame Tussauds artists has been working tirelessly for 14 months on the exciting project, which features each of the 13 figures dressed in a unique fan-favourite look from Taylor Swift | The Eras Tour. Images and footage released today reveal the Madame Tussauds figures in Hollywood, Las Vegas, New York, Orlando and Nashville celebrate five of Taylor's most beloved album eras in show-stopping style.

Speak Now lands in Hollywood - dressed in the lilac Nicole + Felicia embellished ballgown featuring a spectacular ombre tiered tulle skirt specially recreated by the designer for the new figure. The look is finished with a complementary blue to purple detailed bespoke Rebel microphone, the company behind the original microphone designs Taylor used during Taylor Swift | The Eras Tour.

Fearless takes center stage in Las Vegas – the gold-fringed Roberto Cavalli mini-dress worn throughout Taylor Swift | The Eras Tour was specially recreated by the designer for this new figure and is accompanied by crystallized Christian Louboutin knee-high boots, donated by the fashion house, and a matching gold-to-black glittered bespoke Rebel microphone.

Midnights is the headline act in New York - the multicolored tinsel jacket, midnight blue Zuhair Murad embellished playsuit with fringe detailing, matching garter and matching crystallized boots have all been recreated by the talented Madame Tussauds studio artists, accessorized with a midnight blue glittered bespoke Rebel microphone.

reputation leads the way in Orlando - dressed in the iconic black sequined Roberto Cavalli catsuit with red snake embellishment detail and matching Roberto Cavalli boots, recreated especially by the fashion label, this look has been a staple across the Taylor Swift | The Eras Tour. The look is complete with matching bespoke Rebel microphone.

evermore takes up residence in Nashville – taking inspiration from Taylor Swift’s | The Eras Tour’s Nashville performance, the new figure is styled in a replica of Etro’s enchanting floor-length mustard colored dress. The look is finished with matching bespoke Rebel microphone.

“This is the most ambitious project in Madame Tussauds’ 250-year history which only feels right to reflect the stratospheric status of Taylor Swift,” said Danielle Cullen, Madame Tussauds’ Senior Figure Stylist. “We’re honoured to have worked closely with fashion houses like Roberto Cavalli, Vivienne Westwood, Versace, Christian Louboutin, Alberta Ferretti and Etro to recreate some of the Taylor Swift | The Eras Tour’s most iconic looks – many of which will have special significance to the cities the 13 new figures will call home. It feels a fitting celebration to give Swifties the chance to commemorate moments from this once-in-a-generation tour in a way that only Madame Tussauds can.”

Today’s launch marks the biggest undertaking by Madame Tussauds since unveiling seven Harry Styles figures in 2023 and eight Lady Gaga figures in 2011. Rolling out across the world-famous entertainment brand’s global estate, the new figures will appear in the Amsterdam, Berlin, Blackpool, Budapest, Hollywood, Hong Kong, Las Vegas, London, Nashville, New York, Orlando and Sydney attractions, with a touring figure kicking off its residency in Shanghai.

Following today’s iconic unveiling, fans can now visit their local Madame Tussauds to see Taylor Swift’s wax twins up close and personal. Keep an eye out on Madame Tussauds’ social channels for more news on this historic launch.