Get Ready for Madame Tussauds to unveil 13 new Taylor Swift figures this winter
- Wednesday 23rd July 2025
In news that’s sure to make every Swiftie’s wildest dreams come true, Madame Tussauds announces its biggest figure launch to date, announcing not one, but 13 brand new Taylor Swift figures. The 13 figures will be unveiled over the winter, launching in 13 cities across four different continents and giving guests the closest feeling possible to stepping on stage alongside the music superstar.
This is the most ambitious launch in Madame Tussauds’ more than 250-year history, reflecting Taylor Swift’s standing as one of the most influential and enduring celebrities of the 21st century. The trailblazing star recently wrapped her record-breaking Taylor Swift | The Eras Tour – selling out a mammoth total of 149 dates across five continents – and now Madame Tussauds will mark this legacy by immortalising iconic moments from the historic tour for fans across the globe.
Hitting Madame Tussauds locations around the world, the new figures will appear in the Amsterdam, Berlin, Blackpool, Budapest, Hollywood, Hong Kong, Las Vegas, London, Nashville, New York, Orlando and Sydney attractions, with a touring figure kicking off its residency in Shanghai.
A team of more than 40 highly skilled Madame Tussauds artists have been working tirelessly for 14 months on the exciting project. The simultaneous multi-figure launch will mark a world first for Madame Tussauds and the biggest undertaking since unveiling seven Harry Styles figures in 2023 and eight Lady Gaga figures in 2011.
Although Madame Tussauds has shared a glimpse behind-the-scenes, fans will have to wait for the big unveiling to see which looks from Taylor Swift | The Eras Tour will be represented across the 13 figures. The team is honoured to be working closely with fashion houses like Roberto Cavalli, Vivienne Westwood, Versace, Christian Louboutin, Alberta Ferretti and Etro to create the figures’ showstopping outfits.