Planning Your First Trip to London? How to See More with Merlin’s Multi-Attraction Tickets

From snapping iconic landmarks and visiting museums to catching a play on the West End, there’s so much to do and see in London. It can be overwhelming at first to know where to start, especially if you’re travelling to London for the first time! Your lifesaver? Grabbing a Merlin Pass - it’s the simple way to tick off all the main attractions without the hassle.

First time things to do in London (that you’ll actually love)

While there are many different ways to explore London, no trip is complete without taking in the unforgettable skyline views from the London Eye and stepping straight into the spotlight at Madame Tussauds London, where you can meet global stars. 

For thrills with an edge, The London Dungeon brings the city’s history to life through live actors and dramatic storytelling, while families will love the immersive fun of SEA LIFE London Aquarium and the fairy-tale adventure of Shrek’s Adventure!

What is the Merlin Multi-Attraction Ticket?

Designed for explorers who want more for less, the 5-Attraction Ticket gives you access to top London experiences for less than £12 per attraction, saving you up to 68% compared to buying tickets separately! 

Since your pass is valid for 90 days, it’s ideal for a family trip, a full day of sightseeing or spreading the fun across a few relaxed days in the city. Change of plans? No problem. You can reschedule for free, so your London adventure stays flexible and stress-free.

Is the Merlin Multi-AttractionTicket worth it for your first time in London?

For first-time trips to London, especially for families, the Merlin Multi-Attraction Ticket is a smart way to experience London without breaking the bank. Instead of paying £25–£35 per person at each attraction, the 5-Attraction Ticket lets you enjoy five top experiences for less than £12 per attraction, saving up to 68% compared to buying tickets individually. 

For a family of four, that could mean hundreds saved, making room for extra treats or adventures. It’s ideal for visitors who want to spread sightseeing over a few days, combine iconic landmarks with family-friendly fun, and enjoy the flexibility to reschedule for free if plans change, all while getting unbeatable value and stress-free access to London’s must-see attractions.

The perfect 2-day first time in London itinerary using the Merlin Pass

Looking for the ultimate itinerary for a full day out in London? From AM to PM, we’ve put together the perfect two-day guide for your first trip to London. 

Day 1: Iconic London & South Bank highlights

Morning: Royal landmarks

Big Ben & Houses of Parliament: Start with the world’s most famous clock tower.

Westminster Abbey: Walk across the square to see where kings and queens are crowned.

Buckingham Palace: A scenic stroll through St James’s Park leads you right to the Palace gates.

Midday: The South Bank Cluster

Cross Westminster Bridge for a riverside lunch with a view. This is where your Multi Attraction Ticket really pays off!

The London Eye: Get a 360 view of the city you just walked through and enjoy the London Eye River Cruise to see the city from the Thames.

SEA LIFE London Aquarium: Located right next door to the Eye. Dive into the deep sea in seconds.

Afternoon: The Riverside Walk

Thames Path: End your day with a stroll toward Tower Bridge. You'll pass the Tate Modern, Shakespeare’s Globe and plenty of street performers along the way.

Day 2: Immersive Experiences

Morning: 

Madame Tussauds London: Start your day with the stars. Snap a selfie with the Royal Family or join the Marvel Super Heroes.

Regent’s Park: A 5-minute stroll away. Perfect for a quick run-around or a coffee break by the lake.

Afternoon: The South Bank

Take the Bakerloo Line from Baker Street directly to Waterloo. This is where your Merlin Pass becomes a total game-changer.

Once you arrive at the South Bank, these four attractions are practically next-door neighbours (less than 1–2 minutes apart):

• The London Eye

• SEA LIFE London Aquarium

• Shrek’s Adventure! London

• The London Dungeon

First time travel to London: Smart tips to save time, money and stress

Looking for the most cost-effective way to explore London? Here’s how to stretch your budget to get the most out of your trip.

• Book in advance: Secure tickets online for the London Eye, Madame Tussauds London, SEA LIFE, and other Merlin attractions to guarantee entry and save money.

• Transport: Use the Tube or bus for quick travel between attractions, and consider an Oyster card or contactless payment. Walking along the South Bank is scenic and connects several attractions easily.

• Best time to visit: Weekdays and early mornings are usually quieter, while late afternoons are perfect for riverside walks and sunset views.

• Skip the queues: Arrive 15–30 minutes before opening, use skip-the-line access included with the Merlin Pass, and group attractions in the same area (like the Eye and SEA LIFE) to save time.