Merlin Annual Pass Black Friday Sale Now On!
SAVE £40
£99
Per year
Full price
£139
SALE NOW ON!
- Up to 325 days entry to over 20 top UK attractions
- Includes access to Alton Towers Resort, the LEGOLAND Windsor Resort, SEA LIFE and more!
- Instant digital Pass
- 10% off Fastrack*
- Discounted entry on exclusion dates
-
Find out more on the Perks Hub
- Up to 325 days entry to over 20 top UK attractions
- Includes access to Alton Towers Resort, the LEGOLAND Windsor Resort, SEA LIFE and more!
- Instant digital Pass
- 10% off Fastrack*
- Discounted entry on exclusion dates
-
Find out more on the Perks Hub
SAVE £70
£169
Per year
Full price
£239
SALE NOW ON!
- Up to 364 days entry to over 20 top UK attractions! Excludes Alton Towers Fireworks
- Perks & benefits worth over £250!
- Free parking (Save up to £15 per visit)
- Up to 20% off retail, food & beverage
- Up to 50% off friends & family tickets
- Up to 20% off shopping & dining
- Up to 15% off short breaks
-
Find out more on the Perks Hub
- Up to 364 days entry to over 20 top UK attractions! Excludes Alton Towers Fireworks
- Perks & benefits worth over £250!
- Free parking (Save up to £15 per visit)
- Up to 20% off retail, food & beverage
- Up to 50% off friends & family tickets
- Up to 20% off shopping & dining
- Up to 15% off short breaks
-
Find out more on the Perks Hub
SAVE £70
£229
Per year
Full price
£299
SALE NOW ON!
- Up to 364 days entry to over 20 top UK attractions! No exclusions
-
- Perks & benefits worth over £500!
- Passholder preferred access
- Free parking (save up to £15 per visit)
- 4 free Bring A Friend tickets (one every three months)
- Free One-Shot Fastrack per visit
- Free Coca-Cola Freestyle Cup & 2 free refills
- £100 Short Breaks voucher
-
Find out more on the Perks Hub
- Up to 364 days entry to over 20 top UK attractions! No exclusions
-
- Perks & benefits worth over £500!
- Passholder preferred access
- Free parking (save up to £15 per visit)
- 4 free Bring A Friend tickets (one every three months)
- Free One-Shot Fastrack per visit
- Free Coca-Cola Freestyle Cup & 2 free refills
- £100 Short Breaks voucher
-
Find out more on the Perks Hub
Payment Options
Huge savings on Britain's biggest and best days out
Unlock up to 364 days' access to Britain’s most thrilling and awesome experiences, including Madame Tussauds, LEGOLAND® Windsor Resort, Alton Towers Resort, Thorpe Park, Chessington World of Adventures Resort, SEA LIFE aquariums and MORE!
Bring your friends for less
Extend the fun with 25% off Friends & Family Tickets for UK Resort Theme Parks and up to five 50% Friends & Family Tickets for Gateway attractions, exclusively available with our Gold and Platinum Passes.
Platinum Exclusives
Choose our Pass with the very best perks if you have an insatiable appetite for adventure! The Platinum Pass has all the benefits of a Gold Pass, with the added benefit of four free tickets for friends and family and one free one-shot Fastracks per visit! Plus, enjoy a free game of Golf at both Alton Towers Resort and the LEGOLAND Windsor Resort, alongside a complimentary Coca-Cola Freestyle Cup and two free refills at participating Resort Theme Parks.
Pre-booking Merlin Passholder Tickets for Madame Tussauds
All Annual Passholders must pre-book tickets before heading to Madame Tussauds London. This helps us manage capacity and ensure a safe and enjoyable experience for all guests.
You can pre-book your tickets now using the link below.
Book Now
Frequently Asked Questions
A Merlin Annual Pass is your way to unlock unforgettable adventures and days out at 20+ top UK attractions. You’ll never be bored during the holidays again, whether it’s a soggy Sunday, a wickedly fun Wednesday, or a terrific Tuesday filled with thrills. Grab your Pass for an epic adventure for the whole family – including Madame Tussauds, experiencing heart-racing rollercoasters at Thorpe Park, awesome attractions at the LEGOLAND Windsor Resort, an underwater world at SEA LIFE Aquariums, and more.
This list indicates days when your Pass is not valid for use at attractions. Please note that your Pass will only be valid at attractions that are scheduled to be open on your selected date. Attraction opening times vary, so please check the attraction website for further details.
Merlin Essential Pass
December 2025
-
20th, 27th - 28th
February 2026
-
14th - 15th
April 2026
-
5th - 6th
May 2026
-
3rd - 4th, 24th - 25th
August 2026
-
1st, 8th, 15th, 22nd, 29th - 31st
October 2026
- 17th, 24th - 25th, 31st
November 2026
- 6th - 8th
December 2026
-
19th, 26th - 27th
Merlin Gold Pass
November 2026
- 6th - 8th (Alton Towers only)
Merlin Platinum Pass
No Restrictions
- Madame Tussauds
- The London Eye
- Alton Towers Resort
- Thorpe Park
- Chessington World of Adventures Resort
- LEGOLAND Windsor Resort
- Warwick Castle
- 2 LEGOLAND Discovery Centres (Manchester and Birmingham)
- The Dungeons (Edinburgh, London and York)
- 9 SEA LIFE Centres across the UK
- Dreamworks Tours: Shrek's Adventure! London
- Cadbury World
All our Annual Passes are valid for 12 months from the date of issue.
Yes. Merlin Annual Passholders can enjoy entry to Madame Tussauds London, alongside other participating UK attractions including the London Eye and SEA LIFE London Aquarium, subject to pass terms and availability.
Early morning and weekday visits are often quieter. Visitors planning a full day in London may also wish to include attractions such as the London Eye, SEA LIFE London Aquarium or The London Dungeon in their itinerary.
Black Friday Offer Terms & Conditions
Offer valid for new Merlin Annual Pass orders made between 00:00 (UK time) on 9 November 2026 and 23:59 (UK time) on 6 December 2026.
This offer applies to:
New Essential Merlin Annual Pass
New Gold Merlin Annual Pass
New Gold Monthly Membership
Platinum Merlin Annual Pass
Platinum Monthly Membership
This offer excludes:
Local Annual Passes
Renewal rates
Staff rates
Voucher redemptions
This offer is valid only on new Merlin Annual Pass purchases made via the Merlin Annual Pass UK website, Merlin UK attraction websites, or in-attraction during the promotional period. The offer is not valid in conjunction with any other offer and is not available via third-party or non-Merlin owned websites.
Merlin Entertainments reserves the right to withdraw or amend this offer in exceptional circumstances beyond its reasonable control. This will not affect any purchases already made.
All Pass types are subject to restriction dates and exclusions. Please review the full Terms and Conditions before purchase. For full Merlin Annual Pass Terms & Conditions, visit www.merlinannualpass.co.uk/terms.
Prices are correct at the time of purchase and may change prior to purchase. Passes are non-transferable. Monthly Memberships are subject to minimum term and separate membership terms. Nothing in these terms affects your statutory consumer rights.
