- Madame Tussauds, Fashion
Strike a pose!
Madame Tussauds London has today unveiled its first-ever figure of global fashion icon Edward Enninful OBE, as the latest cultural star to join its figure runway.
A Fashion Visionary Honoured at London Fashion Week
Edward’s figure launched during London Fashion Week and celebrates the Founder and Chief Creative Officer at EE72, whose influence has shaped conversations on fashion, culture and identity across the world.
The suited-and-booted figure was styled by the fashion icon himself, immortalised in a classic black two‑piece suit, crisp white dress shirt, and black lace‑up shoes donated to the attraction by Enninful. The look embodies his signature blend of timeless tailoring and modern elegance, with the attraction’s studio team perfecting every detail of the figure for a seamless finish.
Born in Ghana and raised in Ladbroke Grove, West London, Enninful’s journey to world-renowned fashion stylist and editor is one of determination and trailblazing creativity.
From Youngest Fashion Director to Global Changemaker
Honoured with an OBE in 2016 for services to diversity in fashion, Enninful has spent decades redefining magazine culture. He became i-D Magazine’s Fashion Director at just 18 – the youngest fashion editor at a major international title – before taking on leading editorial roles at W Magazine and British Vogue, where he championed inclusivity and delivered landmark covers. In 2025, he co-founded EE72 with his sister, Akua, and launched 72 Magazine the same year.
Edward Enninful was scouted on a London train at just 16, kick‑starting his fashion career.
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