Unique Things To Do in London on a Repeat Visit

You can always find new and unique things to do in London, whether you’re on a first time visit or a regular returner. The iconic museums in London always offer something fresh, none more so than Madame Tussauds London, for cool things to do and fresh things to experience on every visit.

Why Madame Tussauds Is One of the “Must-Do” Things in London 

One of the most unique things to do in London for repeat visitors is exploring the world-famous celebrity wax museum. Madame Tussauds London always has something new to see, with new wax figures and attractions updated across the year.

With eight amazing zones for fun immersive experiences and the endless opportunities for new selfies, it’s clear why visitors always return. Madame Tussauds is one of the best museums in London, worth visiting again and again next time you’re in the city.

Seasonal and New Things to Do in London

Whatever time of year you’re visiting, there’s always cool and new things to do in London. Madame Tussauds is one of the museums in London that regularly updates its attractions for new and returning visitors during school holidays and seasonal and topical events.

On the back of her never-ending ‘The Eras Tour’, a Taylor Swift figure was unveiled at Madame Tussauds London. And with the 2026 summer football, Harry Kane has been a new big hit for visitors.

Whatever is hot and new, you can find cool things to do in London at Madame Tussauds. The best way to catch what's on and when is by checking out the latest news and updates before you visit.

New Photo Opportunities With Famous Faces

New photos next to new wax figures is one of the cool things to do in London when you visit. Madame Tussauds London regularly changes its line-up of stars – sports heroes, music icons, movie legends and more. 

Coming back to update your photos with new wax figures is one of the more sociable things to do in London, especially with friends or family. The whole experience is built for photo opportunities, and you can even immortalise your own hands with the unique Wax Hand Experience.

Friends and family looking for cool things to do in London will find this one of the more shareable options, and it changes often enough to feel new with every visit.

Tips for Planning Your Return Visit

A little planning goes a long way on a repeat trip, especially if you're fitting Madame Tussauds around other things to do in London. Here are some tips:

• Book tickets online in advance

This is the best way to check availability and secure your preferred dates. Booking tickets online often gets the best prices too.

• Check open times

Madame Tussauds open hours can change during school holidays and events, so it’s a good idea to check before your visit.

• Look at quiet periods

Explore Madame Tussauds London with less crowd bustle by visiting at quieter sessions. A slower pace and more times for selfies!

• Allow for time

Generally, it can take up to two hours to tour Madame Tussauds London. Make sure you have the time to experience all the wax figures and attractions you want to see.

• Check for offers

Take a look at the latest ticket offers before you book. You can also combine a multi-attraction ticket for the London Eye with Madame Tussauds – both attractions sit close together.

• How to get to Madame Tussauds

If you're coming from outside central London, you can get transport and directions information before you visit.