Madame Tussauds unveils 13 new Taylor Swift figures in historic global launch

In news that’s sure to make every Swiftie’s wildest dreams come true, global entertainment brand Madame Tussauds today unveils its biggest figure launch to date, creating not one, but 13 brand new Taylor Swift wax figures. The figures launching in 13 cities across four continents will make guests feel as if they've stepped on stage at Taylor Swift | The Eras Tour.    

This is the most ambitious launch in Madame Tussauds’ more than 250-year history, reflecting Taylor Swift’s standing as one of the most influential and enduring celebrities of the 21st century. The trailblazing star recently wrapped her record-breaking Taylor Swift | The Eras Tour – selling out a mammoth total of 149 dates across five continents – and now Madame Tussauds marks this legacy by immortalising iconic moments from the historic tour for fans across the world.  

A team of more than 40 highly skilled Madame Tussauds artists has been working tirelessly for 14 months on the exciting project, which features each of the 13 figures dressed in a unique fan-favourite look from Taylor Swift | The Eras Tour. Images and footage released today reveal the Madame Tussauds London figure celebrates the Lover era in show-stopping style.

Lover lands in London – taking inspiration from night two, in June 2024, of her eight nights at Wembley Stadium for Taylor Swift | The Eras Tour, the new figure is dressed in a replica orange Versace leotard embellished with pink and purple detailing. The look is finished with matching crystallised ombre Christian Louboutin boots, donated by the Maison, and bespoke microphone created by Rebel Stage Gear UK, the specialist customisation company behind the original microphones Taylor used during the tour. 

Today’s launch marks the biggest undertaking by Madame Tussauds since unveiling seven Harry Styles figures in 2023 and eight Lady Gaga figures in 2011. Rolling out across the world-famous entertainment brand’s global estate, the new figures will appear in the Amsterdam, Berlin, Blackpool, Budapest, Hollywood, Hong Kong, Las Vegas, London, Nashville, New York, Orlando and Sydney attractions, with a touring figure kicking off its residency in Shanghai. 

Following today’s iconic unveiling, fans will be able to visit Madame Tussauds London’s new Taylor Swift wax figure at the attraction from 25 July 2025. Keep an eye out on Madame Tussauds’ social channels for more news on this historic launch.